This magazine ad in BAZAR US is so bizarre. When I saw this ad, I instantly thought … we have reached the End of an Empire.
This Look is grotesque in several ways, the rain falling on the miserable looking actors, the mismatched clothes, accessories that seem to belong on a theater stage.
Just imagine the marketing editorial meeting at the GUCCI offices, when ideas for this advertisement were discussed. I envision the conversations, when this idea was promoted to the art director as a viable ad.
Someone actually had to approve such a laughable concept, and follow through with production.
Celebrate the Ugly! or The motto seems to be Provoke a response.
Just as the late KL sometimes liked to show us collections in surreal settings with fantastic designs, to provoke a response from the viewer. Often, this was his way to mock the ever faster turnover in fashion.
He showed us the absurd nature of the fashion business.
At the same time, he reminded us that fashion can be a very personal approach to express ourselves. We celebrate our personal style with the way we dress, no matter what a designer presents as the latest collection. Just don’t take it seriously.
Gucci shows us that we can be as silly as we want.
We don’t have to spend a fortune to look like this. Just a short trip to our local Charity Shop. We can style ourselves with what we find there.
Bravo to Gucci! If there are customers who buy the clothes shown in the Gucci ad, they deserve to be seen looking silly.
Next time, I will share tidbits of my Summer in Europe. The 3 months I will spend in Switzerland will go by so quickly. I am planning a few excursions to some islands close by for a change from the mountains.
To travel to a European island with bright sunny skies excites all my senses. I already imagine the fragrance of bright yellow lemons from the gardens of Ravello that infuse the air. For now, I spritz a little perfume, I close my eyes, in my mind I am already there.
“Escale à Portofino” by Dior is my Favorite. The light Citrus notes are refreshing, the hint of Calabrian Bergamot reminds me of the smells of Sicily.
Summer is here.
More next time,